AltaVista Launches Loyalty Program for Shopping.com

Share this article:
AltaVista Co., part of the CMGI network, yesterday launched its first loyalty program that allows consumers to gain reward points for not only buying on the Web portal's Shopping.com service but also browsing.


AltaVista Rewards members can earn points for researching and comparing products, browsing various departments on Shopping.com, buying products using the service's comparison shopping guide or visiting the site's network of more than 700 retail partners' online stores. This is in addition to points gained for buying on Shopping.com.


To entice customers, a new "Smart Shopping Is Rewarding" sweepstakes, through July 9, gives the chance to win prizes worth more than $1 million to over 1,200 AltaVista Rewards members who earn points on Shopping.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.