*AltaVista Ditches DoubleClick, Will Handle Own Ad Sales

Share this article:
Internet search service AltaVista said yesterday that it has restructured its relationship with Internet ad company DoubleClick, New York, and will sell the majority of its own advertising.


AltaVista was reportedly one of DoubleClick's largest customers until last year, when AltaVista began selling some of its own advertising.


DoubleClick will continue to sell ads to AltaVista's smaller customers through February, while the search service bulks up its ad sales force. DoubleClick also will deliver ads for AltaVista until 2004 and will handle telemarketing sales to its smaller customers. AltaVista said that by 2003 it expects to handle 50 percent of its ad delivery service.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.