*AltaVista Ditches DoubleClick, Will Handle Own Ad Sales

Share this article:
Internet search service AltaVista said yesterday that it has restructured its relationship with Internet ad company DoubleClick, New York, and will sell the majority of its own advertising.


AltaVista was reportedly one of DoubleClick's largest customers until last year, when AltaVista began selling some of its own advertising.


DoubleClick will continue to sell ads to AltaVista's smaller customers through February, while the search service bulks up its ad sales force. DoubleClick also will deliver ads for AltaVista until 2004 and will handle telemarketing sales to its smaller customers. AltaVista said that by 2003 it expects to handle 50 percent of its ad delivery service.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.