*AltaVista Ditches DoubleClick, Will Handle Own Ad Sales

Share this article:
Internet search service AltaVista said yesterday that it has restructured its relationship with Internet ad company DoubleClick, New York, and will sell the majority of its own advertising.


AltaVista was reportedly one of DoubleClick's largest customers until last year, when AltaVista began selling some of its own advertising.


DoubleClick will continue to sell ads to AltaVista's smaller customers through February, while the search service bulks up its ad sales force. DoubleClick also will deliver ads for AltaVista until 2004 and will handle telemarketing sales to its smaller customers. AltaVista said that by 2003 it expects to handle 50 percent of its ad delivery service.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.