*AltaVista Ditches DoubleClick, Will Handle Own Ad Sales

Share this article:
Internet search service AltaVista said yesterday that it has restructured its relationship with Internet ad company DoubleClick, New York, and will sell the majority of its own advertising.


AltaVista was reportedly one of DoubleClick's largest customers until last year, when AltaVista began selling some of its own advertising.


DoubleClick will continue to sell ads to AltaVista's smaller customers through February, while the search service bulks up its ad sales force. DoubleClick also will deliver ads for AltaVista until 2004 and will handle telemarketing sales to its smaller customers. AltaVista said that by 2003 it expects to handle 50 percent of its ad delivery service.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.