Alta Vista Sells Keywords

Share this article:
Search engine Alta Vista, a unit of Compaq Computer Corp., Houston, will begin letting advertisers buy the right to be listed at the top of search results, reports said yesterday. In a move that partly copies the business model of GoTo.com, Pasadena, CA, Alta Vista plans to let advertisers bid on how prominently links to their sites will appear on consumers' screens. For example, a person looking for matches on the keyword "car" might see a link to an auto manufacturer who advertises with Alta Vista at the top of their results. Clients pay the search engine a small fee for each online user who clicks through to their site from the search page.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.