Alta Vista Sells Keywords

Share this article:
Search engine Alta Vista, a unit of Compaq Computer Corp., Houston, will begin letting advertisers buy the right to be listed at the top of search results, reports said yesterday. In a move that partly copies the business model of GoTo.com, Pasadena, CA, Alta Vista plans to let advertisers bid on how prominently links to their sites will appear on consumers' screens. For example, a person looking for matches on the keyword "car" might see a link to an auto manufacturer who advertises with Alta Vista at the top of their results. Clients pay the search engine a small fee for each online user who clicks through to their site from the search page.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.