Alpine Electronics Names Crutchfield as Catalog, Online Retailer
Crutchfield, Charlottesville, VA, will launch the Alpine brand in its summer 2002 catalog and simultaneously open an Alpine online store at www.crutchfield.com/alpine, the company said yesterday.
At the May launch, Crutchfield plans to carry a broad range of Alpine components, including in-dash CD players, power amplifiers, speakers and subwoofers as well as accessories.
"Alpine had been sold exclusively in specialty stores through authorized dealers only," said Alan Rimm-Kaufman, Crutchfield's vice president of marketing. "For several years Alpine had been the most requested brand by our customers that we didn't carry. We anticipate that this will improve both our top-line sales and earnings for this year."
Crutchfield is an integrated direct marketer - catalog, call center and Internet - of consumer electronics. Crutchfield launched its Web site, www.crutchfield.com, in summer 1995.
Alpine Electronics, Torrance, CA, is a mobile electronics system supplier. It specializes in an integrated platform concept for mobile multimedia with premium components for digital audio/video media playback, digital broadcast reception, security and satellite-linked navigation.