Direct Line Blog

Almost slipped right by me

Share this article:
I don't know why I never noticed this before, but apparently Adobe has a live promotional link in my Indesign "Recent Items" box. I was working on some pages for next week's issue when I noticed a link in the lower right-hand corner for "Adobe MAX 2009," a conference sponsored by the software company.

It made me think: No one thinks twice about Google offering ads in its free apps, and it allows people to opt in for ads in its paid editions. Would some of the bigger software vendors — Adobe and Microsoft come to mind — who are facing pressure from cloud-based software consider offering a reduced price in exchange for the chance to display text ads on startup? Users of their products are an attractive audience for many marketers, and consumers have shown a willingness to work through ads in cloud applications.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.