Almacenes Siman Taps NuEdge Systems for Customer-Centric Marketing

Share this article:
NuEdge Systems, Milwaukee, a marketing automation solutions vendor, announced yesterday that Almacenes Siman, the largest department store chain in Central America, has chosen its NuEdge Campaign Manager software to help build, evaluate and refine individualized customer communications.

According to NuEdge, Almacenes Siman expects that replacing its current strategy of mass advertising with highly targeted direct mail campaigns will significantly increase the return on investment of marketing dollars and drive revenue growth.

Almacenes Siman will use the solution to communicate special offers and incentives to the members of the loyalty program called "Rombos De Oro." This program lets customers earn points for buying at Almacenes Siman's stores, e-commerce site and subsidiaries, as well as partners such as Apple Computer dealers and Radio Shack.

Almacenes Siman is the latest company to join NuEdge Systems' portfolio of clients, which includes Bridgestone/Firestone, Compaq, Huntington Bancshares and Sears Canada.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches