Ally Financial selects Grey New York for advertising services

Share this article:

Ally Financial awarded Grey New York its advertising services contract after a search that began in early February and included incumbent agency Bartle Bogle Hegarty (BBH), said Beth Coggins, PR manager at Ally Financial, on April 5.

Direct marketing will be a part of the agency's responsibilities, she said. Grey Group brand activation agency G2 will also work on the account, according to media reports.

Coggins said she could not provide specifics on the role direct marketing will play in Ally's advertising mix because the contract with Grey is still subject to negotiations. She also declined to elaborate on why Ally decided to part ways with BBH. 

The New York Times reported that the contract will feature a budget of roughly $200 million for 2011. Coggins declined to comment on Ally's advertising spend.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.