Direct Line Blog

Allurent’s Chief Architect Describes His Products

Share this article:
Who better to talk to about the new features of an eCommerce suite than the chief architect who designed them? At the opening exhibit hall session of shop.org's FirstLook in Florida, I had the pleasure of speaking with, and getting a product demonstration from, Joe Berkowitz, chief architect of the Cambridge, Massachusetts company Allurent's Rich Commerce Suite.

As Mr. Berkowitz described it, the suite is a set of modular products that deliver an improved shopping experience. Customers can see different styles and colors of the products they're interested in, for instance, and enjoy a number of other consumer interaction features. They can also look at what they've got in their shopping cart and/or complete their transaction without page abandonment. For their part, merchants can set up their own uses with the Allurent tool set.

Allurent Detail, Inline Cart, Checkout Display, Navigation and Video modules are all immediately available. Mr. Berkowitz promises that additional modules will be released throughout 2007.

-- Posted by Adrian Courtenay
Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?