Allstate Selects Xchange CRM Products

Share this article:
Xchange Inc., Boston, a CRM services vendor, said this month that Allstate Corp. will use Xchange Analytics and Xchange Campaign to drive personalized communications across all its customer channels.


Dennis DeGregor, chief customer officer at Allstate, Northbrook, IL, said the company chose Xchange's solutions for their open architecture, scalability, ability to integrate online and offline touch points and extensive partnerships with companies such as systems integrator PricewaterhouseCoopers.


Xchange's greatest strength, DeGregor said, is its ability to leverage Allstate's previous CRM investments.


"Instead of forcing Allstate to scrap its previous CRM investments, as many vendors require, Xchange's solution enables us to tie our entire CRM infrastructure together to drive profitable growth of customer relationships," DeGregor said.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.