Allserve Takes on $112M Outbound Contract

Share this article:
British teleservices and business-process provider Allserve Systems yesterday announced it had won a $112 million contract to provide offshore-based outbound telemarketing for Energy Helpline Limited UK.


Allserve will conduct the campaigns from its call centers in Bangalore and Delhi, India, targeting consumers in the United Kingdom. Energy Helpline serves customers in the UK with a Web site that lets them compare prices and select a gas or electric provider.


Allserve and Energy Helpline are working together to launch the outbound operations and are recruiting with a goal of creating a 500-member team in three months. The new jobs will be divided between the Bangalore and Delhi facilities. Prior to the announcement of the contract, the two companies ran a pilot program at Allserve's call center facility in Chennai, India.


Allserve, Ascot, England, has operations in India, the United States and United Kingdom. In July, it agreed to take on U.S. teleservices agency Aegis as a subsidiary but sued in November after Aegis backed out of the deal. In early December, Allserve announced it would increase its work force in India from 3,000 to 6,000 during the next two to three quarters.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches