Allrecipes.com leverages Pinterest to get allemails

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Allrecipes.com leverages Pinterest to get allemails
Allrecipes.com leverages Pinterest to get allemails

Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens magazine and food manufacturer Campbell's in an aesthetically-pleasing “Best Thanksgiving Ever” Pinterest contest.

Participants who visited Allrecipes' Facebook page to “Like us now to enter. LOVE us when you win” were prompted to enter their name and email address, and pin the contest badge to their own board. They were then prompted to submit their Pinterest board containing at least four images pinned from either the Better Homes and Gardens or Allrecipes.com websites to qualify to win $5,000.

Although the contest is a delectable way to acquire email addresses and drive traffic to the recipe providers' websites, Allrecipes has cooked up similar Pinterest sweepstakes before, such as “World's Biggest Cookie Swap,” that makes this contest taste like leftovers.

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