Alloy to Promote Online Game Habbo Hotel

Share this article:
Alloy Media + Marketing and Sulake Corp. will start a joint marketing campaign for multiplayer online game Habbo Hotel, Sulake reported yesterday.

Alloy Media + Marketing is a marketing service agency that is part of New York-based Alloy Inc., which generates revenue from various media and marketing services as well as through direct sales of apparel, accessories and room furnishings to teenagers via catalogs, the Internet and retail stores.

Sulake, based in Finland, has created Habbo Hotel communities in 16 countries. The U.S. version,, launched in September. Habbo Hotel attracts 3 million unique visitors monthly worldwide.

Starting this month, Alloy will promote Habbo Hotel through its proprietary in-school media network, reaching more than half of the nation's high school students. The online game also will be promoted on Alloy's network of youth-oriented Web sites (,,, through ads in its consumer catalogs (Alloy, CCS and Delia's) and via e-mail.

Alloy also will serve as the exclusive advertising representative for Habbo Hotel.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns. Uncorks New Digital Marketing Opportunities Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.