Alloy Revenue Up 8 Percent, Reports Loss in Q2

Share this article:
Alloy Inc. reported yesterday an 8 percent increase in revenue for its fiscal second quarter, though it saw a net loss of $11.6 million.


Alloy, New York, a media, marketing, direct marketing and retail business targeting Generation Y, said that revenue totaled $86.6 million for the quarter ended July 31, up from $80.5 million for the same period last year.


Net merchandise revenue for the quarter rose 46 percent, reflecting the company's acquisition of Delia's in this period. Delia's is a multichannel marketer of apparel, accessories and home furnishings for teen-age girls and young women.


Reduced sales in the company's promotions and specialty direct businesses led to a 15 percent drop in second fiscal quarter sponsorship and other revenues to $42.9 million.


For the six months ended July 31, total revenue rose 16 percent to $174.4 million from $149.9 million for the year-ago period.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.