Alloy Revenue Up 18 Percent

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Alloy Inc. said yesterday its fiscal third-quarter revenues were up 18 percent. Total revenues for the quarter ended Oct. 31 were $122.9 million, compared with $104.4 million in the fiscal third quarter last year.


Alloy is a media, marketing services, direct marketing and retail company primarily targeting Generation Y.


The increase resulted from strength in both the direct marketing and retail segments, as revenues were up 27 percent and 18 percent, respectively, in those segments, the company said.


Total revenue for the nine months ending Oct. 31 increased 11 percent from the same period last year to $299.8 million.


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