Alloy Posts $73.7 Million Loss In 4Q

Share this article:
Alloy Inc. said yesterday that revenues for its fiscal fourth quarter ended Jan. 31 totaled $118.1 million, a 1.6 percent gain over the same period last year. However, Alloy generated a net loss of $73.7 million in the quarter.


Alloy, New York, a media, direct marketing and retail business targeting Generation Y, also said net merchandise revenues in the fourth quarter decreased 2.8 percent for a total of $76.2 million. The drop was attributed to a reduction in catalog circulation and the closing of retail locations.


Sponsorship and other revenues rose 10.5 percent during the period for a total of $41.9 million.


Alloy's year-end results include an 8.2 percent increase in revenues for a total of $402.5 million. However, the company's net loss for the year was $91.8 million. Net merchandise revenues for the year totaled $218.2 million, a 16.8 percent increase over the previous year. Sponsorship and other revenues, however, decreased 0.4 percent for the 12-month period.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.