Alloy Online, Musicland Team with Sam Goody

Share this article:
Alloy Online Inc. and Musicland Stores Corp., parent company of Sam Goody, are joining forces to cross-market their brands to Generation Y and increase their customer bases, the companies said yesterday.


Alloy, a Web site for the 10-24 age group known as Generation Y, will provide Sam Goody with a "virtual" link on its site, under the terms of the agreement. Alloy, in turn, will receive "real world" exposure through Sam Goody music stores.


Specifics of the agreement are:


• Alloy will be represented at all 650 Sam Goody stores through signs, ads on the in-store TV station and bag stuffers.


• Musicland's Web sites -- SamGoody, Suncoast, MediaPlay, OnCue -- will link to Alloy's Web site.


• Alloy will have access to Musicland's million-member database to use for co-branded direct mailings.


• Sam Goody will be Alloy's exclusive music commerce partner with an online store at its Web site.


• Sam Goody will be included in Alloy's direct e-mail campaigns, catalogs, package inserts and sweepstakes.


• Alloy will hold two sweepstakes a year and provide the Minneapolis-based Musicland with the names of registrants to help them build a database of customer leads.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.