Alloy Buys CASS Communications for $9.7 Million

Share this article:
Alloy Online Inc. said yesterday that it bought CASS Communications for $9.7 million in cash.


Under the agreement, which is expected to be finalized in August, Alloy also issued 1.7 million shares of stock.


CASS, Chicago, is a provider of integrated advertising and marketing services that link national advertisers with the college and high school markets. The company, founded in 1968, reaches more than 6.5 million students on college and high school campuses through wall boards and outdoor displays and an additional 21 million through campus newspapers.


Earlier this year, Alloy acquired Boston's Triple Dot Communications and its Y-Access research arm. The acquisition gave the company access to Triple Dot's advertiser client base.


"We've been developing our media presence through our catalogs, online and database and have been putting together, under one umbrella, numerous contact points into [our] demographic," said Sam Gradess, Alloy's chief financial officer. "CASS adds a very important contact point through the newspaper and wall boards. We hope and expect that we can leverage their relationships with a number of their advertisers and potentially cross-sell additional advertising services through other Alloy [divisions]."


CASS' clients include automotive, wireless, electronic-games and entertainment companies marketing their products or services to teens and young adults.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.