Alloy Buys CASS Communications for $9.7 Million

Share this article:
Alloy Online Inc. said yesterday that it bought CASS Communications for $9.7 million in cash.


Under the agreement, which is expected to be finalized in August, Alloy also issued 1.7 million shares of stock.


CASS, Chicago, is a provider of integrated advertising and marketing services that link national advertisers with the college and high school markets. The company, founded in 1968, reaches more than 6.5 million students on college and high school campuses through wall boards and outdoor displays and an additional 21 million through campus newspapers.


Earlier this year, Alloy acquired Boston's Triple Dot Communications and its Y-Access research arm. The acquisition gave the company access to Triple Dot's advertiser client base.


"We've been developing our media presence through our catalogs, online and database and have been putting together, under one umbrella, numerous contact points into [our] demographic," said Sam Gradess, Alloy's chief financial officer. "CASS adds a very important contact point through the newspaper and wall boards. We hope and expect that we can leverage their relationships with a number of their advertisers and potentially cross-sell additional advertising services through other Alloy [divisions]."


CASS' clients include automotive, wireless, electronic-games and entertainment companies marketing their products or services to teens and young adults.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.