Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.