Allison Schiff is web editor at Direct Marketing News, where, as her title denotes, she edits the Web. She also handles the brand’s social presence and covers the creative campaign beat. Back in the day, Allison attended grad school for journalism in Dublin, Ireland, which she loved.
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
May 21, 2013
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
May 20, 2013
Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
May 06, 2013
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
May 02, 2013
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
