Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
The brand generates serious buzz with a highly targeted campaign.
"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
The e-commerce website scrubbed its lists and pumped up its deliverability.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.