Allison Schiff

Allison Schiff

Senior Digital Strategist

Allison Schiff is the digital strategist at Direct Marketing News, where she ponders the great mysteries of the Interweb. She also handles the brand’s social presence and covers the creative campaign beat. Back in the day, Allison attended grad school for journalism in Dublin, Ireland, which she loved.

Most Recent Articles by Allison Schiff

The Tweet Beat: Marketing Heartbleed

The Tweet Beat: Marketing Heartbleed

No one's saying the massive security flaw isn't real—but lots of people are cynically noting how Heartbleed feels like part of a marketing campaign.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

Video Marketing Is on the Money

Video Marketing Is on the Money

If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

More Articles by Allison Schiff

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.