Allison Schiff

Allison Schiff

Senior Digital Strategist

Allison Schiff is the digital strategist at Direct Marketing News, where she ponders the great mysteries of the Interweb. She also handles the brand’s social presence and covers the creative campaign beat. Back in the day, Allison attended grad school for journalism in Dublin, Ireland, which she loved.

Most Recent Articles by Allison Schiff

Your Employees Are Your Secret Social Weapon

Your Employees Are Your Secret Social Weapon

There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

World Cup Engagement with a Side of Hash(tags)

World Cup Engagement with a Side of Hash(tags)

Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the Short-Term

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.

More Articles by Allison Schiff

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...