There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.