Allison Schiff

Allison Schiff

Senior Digital Strategist

Allison Schiff is the digital strategist at Direct Marketing News, where she ponders the great mysteries of the Interweb. She also handles the brand’s social presence and covers the creative campaign beat. Back in the day, Allison attended grad school for journalism in Dublin, Ireland, which she loved.

Most Recent Articles by Allison Schiff

Your Employees Are Your Secret Social Weapon

Your Employees Are Your Secret Social Weapon

There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

World Cup Engagement with a Side of Hash(tags)

World Cup Engagement with a Side of Hash(tags)

Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the Short-Term

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.

More Articles by Allison Schiff

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.