Allison Schiff is web editor at Direct Marketing News, where, as her title denotes, she edits the Web. She also handles the brand’s social presence and covers the creative campaign beat. Back in the day, Allison attended grad school for journalism in Dublin, Ireland, which she loved.
May 06, 2013
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
May 02, 2013
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
May 01, 2013
The brand generates serious buzz with a highly targeted campaign.
May 01, 2013
"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
May 01, 2013
The e-commerce website scrubbed its lists and pumped up its deliverability.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
