Alliance Data Systems Acquires Frequency Marketing

Share this article:
Alliance Data Systems Corp. said yesterday that it has acquired Frequency Marketing Inc., a provider of loyalty marketing services and technology based in Cincinnati.


Terms of the agreement were undisclosed.


Frequency is a 20-year-old firm that designs and operates loyalty marketing programs for Fortune 500 companies. Dallas-based Alliance Data Systems is a provider of transaction services, credit services and marketing services.


Frequency will operate as a unit of Alliance Data Systems under the direction of Frequency's founder and CEO, Richard G. Barlow.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.