Alliance Data Systems Acquires Frequency Marketing

Share this article:
Alliance Data Systems Corp. said yesterday that it has acquired Frequency Marketing Inc., a provider of loyalty marketing services and technology based in Cincinnati.


Terms of the agreement were undisclosed.


Frequency is a 20-year-old firm that designs and operates loyalty marketing programs for Fortune 500 companies. Dallas-based Alliance Data Systems is a provider of transaction services, credit services and marketing services.


Frequency will operate as a unit of Alliance Data Systems under the direction of Frequency's founder and CEO, Richard G. Barlow.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

DataMentors

DataMentors

DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...