Alliance Data signs multi-year agreement with Fortunoff

Share this article:

Alliance Data Systems has recently signed a multi-year expansion and renewal agreement with Fortunoff, a leading retailer of fine jewelry, home furnishings and seasonal items.

Under terms of the agreement, Dallas-based Alliance Data will launch a co-brand credit card program for Fortunoff and continue providing private-label credit card services for the retailer.

The new co-brand credit card program will complement Fortunoff's existing private label credit card program, providing select customer segments with an alternate card choice for making purchases.

Consistent with the existing Fortunoff private label credit card program, the new co-brand offering will target customers that meet Alliance Data's traditional credit quality standards.

In addition to co-branded credit card services, Alliance Data will continue to provide Fortunoff with a full suite of integrated credit and marketing services, including account acquisition and activation, receivables funding, credit authorization, direct mail and email marketing services, remittance processing and customer service functions.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.