Alliance Data Signs Agreement with Bealls and Burke's Outlet Stores

Share this article:

Alliance Data Systems Corp. announced yesterday that it has signed a five-year agreement to provide private label credit card services for Bealls Outlet Stores Inc. and Burke's Outlet Stores Inc.

Under terms of the agreement, Dallas-Based Alliance Data will provide turnkey private label credit card services including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.

With annual combined sales of $600 million, Bealls Outlet Stores and Burke's Outlet Stores have a total of 500 stores in 14 states and are retailers of value priced apparel and accessories, as well as home furnishings. The stores feature apparel and footwear, emphasizing name brands priced below department stores. The retail chain operates as Bealls Outlet stores in Arizona, Florida, and Georgia. The Burke's Outlet name is used in North Carolina, South Carolina, Tennessee, Alabama, Mississippi, Louisiana, Arkansas, Texas, New Mexico, Nevada and California. A rapid expansion is under way with plans to open at least 40 new stores within the next year.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.