Alliance Data Renews PacSun Deal

Share this article:
Alliance Data Systems Corp., a transaction, credit and marketing services provider, said yesterday that it signed a multiyear renewal agreement to provide private-label credit card services for Pacific Sunwear of California Inc.


Alliance Data, Dallas, will continue providing an integrated private-label credit card program for PacSun's stores and e-commerce business, representing $1 billion in annual sales.


Pacific Sunwear, Anaheim, CA, is a specialty retailer of everyday casual apparel, accessories and footwear for teens and young adults. As of Jan. 29, the company operated 744 PacSun stores, 84 PacSun outlet stores and 162 demo stores in 50 states and Puerto Rico.


Alliance Data will continue providing services such as customer service functions, account acquisition and activation, receivables funding, card authorization, private-label credit card issuance, statement generation and remittance processing.


Also, Alliance Data manages PacSun's proprietary points-based rewards program. It also provides an online bill presentment and payment solution, letting customers manage their accounts and receive customized messaging via the Web.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.