Alliance Data expands relationship with Redcats USA

Share this article:

Loyalty and marketing solutions provider Alliance Data Systems Corp. has signed 10-year agreements with Redcats USA to provide integrated credit and marketing services.

New York-based Redcats USA is a leading multichannel retailer in North America that mails over 600 million catalogs annually. Redcats USA is a division of Redcats Group, a global leader in home shopping for apparel and home furnishing.

Under one agreement, Dallas, TX-based Alliance Data will provide co-branded credit-card services for new client The Sportsman's Guide, a catalog and Internet brand offering outdoor gear and general merchandise.

In another agreement, Alliance Data will continue to provide private-label credit-card services for the following Redcats USA brands: Woman Within; Roaman's; Jessica London; KingSize; Chadwick's; metrostyle; La Redoute; OneStopPlus.com; BrylaneHome and BrylaneHome Kitchen; BCO (Brylane Catalog Outlet) and CCO (Closeout Catalog Outlet).

These brands offer missy apparel, men's and women's plus-size apparel, home and lifestyle products, and outdoor gear.

Alliance Data has provided private-label credit-card services for Redcats USA since Alliance Data's inception in 1996.

Alliance Data will now also provide co-brand credit-card services that will supplement the above existing private-label credit-card programs.

The services Alliance Data will continue to provide include account acquisition and activation, receivables funding, credit authorization, card issuance, statement generation, direct mail and e-mail marketing services, remittance processing, marketing and customer service functions.

The co-branded credit-card programs will complement Redcats USA's existing private-label credit-card programs, providing select customer segments with an alternate card choice for making purchases.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.