Allergan Picks Harte-Hanks Trillium Software

Share this article:
Specialty pharmaceutical health care provider Allergan Inc. will use Harte-Hanks' Trillium Software System to integrate sales, customer and marketing data into its data warehouse, Harte Hanks announced yesterday.


Allergan, based in Irvine, CA, provides eye care and specialty pharmaceutical products worldwide. Allergan also will use Trillium as the foundation for CRM initiatives and supply chain management.


Pharmaceutical companies are under pressure to merge customer and business information from multiple sources, consolidate data for multiple brands, and integrate disparate systems and organizational views of the customer, according to Harte Hanks, Billerica, MA. Key industry drivers include consolidation, third-party data sharing with other healthcare constituents and the 1997 decision by the Food and Drug Administration that allows drug manufacturers to market their products directly to consumers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.