Allergan Picks Harte-Hanks Trillium Software

Share this article:
Specialty pharmaceutical health care provider Allergan Inc. will use Harte-Hanks' Trillium Software System to integrate sales, customer and marketing data into its data warehouse, Harte Hanks announced yesterday.


Allergan, based in Irvine, CA, provides eye care and specialty pharmaceutical products worldwide. Allergan also will use Trillium as the foundation for CRM initiatives and supply chain management.


Pharmaceutical companies are under pressure to merge customer and business information from multiple sources, consolidate data for multiple brands, and integrate disparate systems and organizational views of the customer, according to Harte Hanks, Billerica, MA. Key industry drivers include consolidation, third-party data sharing with other healthcare constituents and the 1997 decision by the Food and Drug Administration that allows drug manufacturers to market their products directly to consumers.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.