Allant Debuts Data Tool

Share this article:
Marketing services company Allant Group, Naperville, IL, announced yesterday that it will launch Prevalence, its new marketing data solution, next week at the Direct Marketing Association's Annual Conference & Exhibition in Orlando, FL.


Prevalence is a data capture, management and analytical tool designed to help marketers with creative, testing, customer acquisition and campaign management, Allant Group said.


The tool integrates client data from multiple customer touch points and overlays behavioral results or predictive analytics to provide analysis of retention and prospecting efforts by individual, household or geographic level. It also can view data by channel, product, campaign, revenue opportunity, cost basis or bottom-line return on investment.


For more information on Prevalence, contact Cari Elder at 800/367-7311.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.