All-Terrain Group Picks DM Agency

Share this article:
The American Motorcyclist Association's All Terrain Vehicle Association asked Lord, Sullivan & Yoder Inc.'s LSY Direct division to handle its direct marketing account.


The Columbus, OH, agency, whose parent recorded billings of $60 million in 2001, is charged with driving memberships with a campaign targeting ATV owners and riders. LSY Direct will break a mail campaign over three months to test offers and messaging in a booming ATV market.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.