All-Terrain Group Picks DM Agency

Share this article:
The American Motorcyclist Association's All Terrain Vehicle Association asked Lord, Sullivan & Yoder Inc.'s LSY Direct division to handle its direct marketing account.


The Columbus, OH, agency, whose parent recorded billings of $60 million in 2001, is charged with driving memberships with a campaign targeting ATV owners and riders. LSY Direct will break a mail campaign over three months to test offers and messaging in a booming ATV market.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.