Are Sales and Marketing Getting Less Aligned?

Marketing Strategy

Are Sales and Marketing Getting Less Aligned?

A new report suggests that alignment between sales and marketing functions is actually declining

Product Placements in the Age of Disappearing Content

Social Media

Product Placements in the Age of Disappearing Content

DJ Khaled and Snapchat highlight the changing marketplace of sponsored content

Clorox Delivers a Fresh Back-to-School Strategy

Marketing Strategy

Clorox Delivers a Fresh Back-to-School Strategy

A rundown of the brand's most recent back-to-school campaign; plus, four tips on how to plan for next year.

4 Ways Brands Can Participate in Geek Culture

Digital Marketing

4 Ways Brands Can Participate in Geek Culture

You can't market to them, so best to join them.

Taming the Beast: Tackling the Uber Story

Marketing Strategy

Taming the Beast: Tackling the Uber Story

What I learned from writing an 18-page story on the state of the ridesharing industry.

How Uber Won The Rideshare Wars and What Comes Next

Marketing Strategy

How Uber Won The Rideshare Wars and What Comes Next

How Uber won the first phase of the rideshare war and how cabs, competitors, and car companies are battling back.

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Digital Marketing

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

Rare.us Wrangles Success with Email Campaign

Email Marketing

Rare.us Wrangles Success with Email Campaign

How a website leveraged targeted email newsletters to win 400 million monthly visitors.

One on One: Victor Wong on the Evolution of Ad Serving

Content Marketing

One on One: Victor Wong on the Evolution of Ad Serving

Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

Marketing Tech is a Dollar Magnet

Marketing Automation

Marketing Tech is a Dollar Magnet

Investment dollars are following marketing tech rather than ad tech, says WSJ

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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