Alitalia Picks MicroStrategy for Customer Analysis, Reporting

Share this article:
Business intelligence software provider MicroStrategy Inc. said yesterday that Alitalia chose the MicroStrategy Business Intelligence Platform for enhanced enterprise-wide customer service analysis and reporting.


Using the MicroStrategy platform, the Italy-based airline will perform in-depth data analysis for a better understanding of a customer's purchase dynamics and fidelity. The platform's functionality allows customer segmentation based on different requirements such as customer behavior, profitability and income ranges.


With the knowledge achieved using MicroStrategy, Alitalia will gain insight to provide customers with more personalized services based upon each customer's specific profile and requirements.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.