Alibaba.com Uses Lyris for E-Mail in China and Abroad

Share this article:

Chinese e-commerce platform Alibaba.com tapped e-mail marketing firm Lyris to deliver e-mail campaigns to its members.

The collaboration with Lyris, Emeryville, CA, lets Alibaba.com, Hong Kong, manage its global marketing campaigns from China, as well as measure and track the e-mail data of more than 2 million registered Alibaba.com users from more than 200 countries and territories.

More than 500,000 people visit the site at www.alibaba.com. Most are global buyers and importers looking to find and trade with sellers in China and other major manufacturing countries. Alibaba.com manages and tracks a wide range of customized e-mail marketing programs to millions of users in both Chinese and English.

Alibaba.com also owns and operates Yahoo China, which is acquired in October 2005.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.

What Marketers Need to Know About Including GIFs in Email

What Marketers Need to Know About Including GIFs ...

These multi-frame images can create a more animated email experience.

Emails That Reach (and Resonate in) the Inbox

Emails That Reach (and Resonate in) the Inbox

Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.