Alibaba.com Uses Lyris for E-Mail in China and Abroad

Share this article:

Chinese e-commerce platform Alibaba.com tapped e-mail marketing firm Lyris to deliver e-mail campaigns to its members.

The collaboration with Lyris, Emeryville, CA, lets Alibaba.com, Hong Kong, manage its global marketing campaigns from China, as well as measure and track the e-mail data of more than 2 million registered Alibaba.com users from more than 200 countries and territories.

More than 500,000 people visit the site at www.alibaba.com. Most are global buyers and importers looking to find and trade with sellers in China and other major manufacturing countries. Alibaba.com manages and tracks a wide range of customized e-mail marketing programs to millions of users in both Chinese and English.

Alibaba.com also owns and operates Yahoo China, which is acquired in October 2005.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.