Alibaba.com Uses Lyris for E-Mail in China and Abroad

Share this article:

Chinese e-commerce platform Alibaba.com tapped e-mail marketing firm Lyris to deliver e-mail campaigns to its members.

The collaboration with Lyris, Emeryville, CA, lets Alibaba.com, Hong Kong, manage its global marketing campaigns from China, as well as measure and track the e-mail data of more than 2 million registered Alibaba.com users from more than 200 countries and territories.

More than 500,000 people visit the site at www.alibaba.com. Most are global buyers and importers looking to find and trade with sellers in China and other major manufacturing countries. Alibaba.com manages and tracks a wide range of customized e-mail marketing programs to millions of users in both Chinese and English.

Alibaba.com also owns and operates Yahoo China, which is acquired in October 2005.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.