Most Recent Articles by Alex Palmer
Restaurants optimize rewards programs to gain customer data and boost loyalty
May 01, 2012Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
Macy's transformation
Apr 01, 2012Retail icon Macy's refashions its flagship store and marketing strategy.
Time Inc. CMO, EVP resign
Mar 09, 2012Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo.
Justice Department threatens Apple, publishers with antitrust suit
Mar 08, 2012The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8.
Kimberly-Clark promotes insider to president of global brands and innovation
Mar 07, 2012Kimberly-Clark Corp., manufacturer of personal healthcare products including Kleenex and Depends, promoted CMO Tony Palmer to the position of president, global brands and innovation on Mar. 7, Kimberly-Clark spokesperson Joey Mooring confirmed to Direct Marketing News.
More Articles by Alex Palmer
LivingSocial to launch a credit card
Mar 02,2012Marketers combat declining engagement
Mar 01,2012Vocus acquires iContact
Feb 29,2012Report: Digital marketing spend steadily rising
Feb 28,2012Infogroup and Epsilon partner on b-to-b solution
Feb 23,2012Sonic goes direct with "Those 2 Guys" campaign
Feb 22,2012Facebook to launch upgraded ad product
Feb 22,2012Most Recent Blog Posts
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions. |
