Alex Palmer

Most Recent Articles by Alex Palmer

Restaurants optimize rewards programs to gain customer data and boost loyalty

Restaurants optimize rewards programs to gain customer data and boost loyalty

Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.

Macy's transformation

Macy's transformation

Retail icon Macy's refashions its flagship store and marketing strategy.

Time Inc. CMO, EVP resign

Time Inc. CMO, EVP resign

Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo.

Justice Department threatens Apple, publishers with antitrust suit

The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8.

Kimberly-Clark promotes insider to president of global brands and innovation

Kimberly-Clark promotes insider to president of global brands and innovation

Kimberly-Clark Corp., manufacturer of personal healthcare products including Kleenex and Depends, promoted CMO Tony Palmer to the position of president, global brands and innovation on Mar. 7, Kimberly-Clark spokesperson Joey Mooring confirmed to Direct Marketing News.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.