Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
Retail icon Macy's refashions its flagship store and marketing strategy.
Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo.
The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8.
Kimberly-Clark Corp., manufacturer of personal healthcare products including Kleenex and Depends, promoted CMO Tony Palmer to the position of president, global brands and innovation on Mar. 7, Kimberly-Clark spokesperson Joey Mooring confirmed to Direct Marketing News.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.