Most Recent Articles by Alex Palmer
Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
Retail icon Macy's refashions its flagship store and marketing strategy.
Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo.
The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8.
Kimberly-Clark Corp., manufacturer of personal healthcare products including Kleenex and Depends, promoted CMO Tony Palmer to the position of president, global brands and innovation on Mar. 7, Kimberly-Clark spokesperson Joey Mooring confirmed to Direct Marketing News.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.