Alerts.com Launches Consumer Division
The company, which monitors Web sites and delivers personalized search results with e-mail and wireless devices, said the new division will offer any Web user free access to its personalized alerting services.
Aim is to develop a "next generation" media planning tool.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.