Alerts.com Launches Consumer Division
The company, which monitors Web sites and delivers personalized search results with e-mail and wireless devices, said the new division will offer any Web user free access to its personalized alerting services.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.