Alcott Routon Wins Financial Work
Alcott Routon handles customer acquisition and retention DM for clients in financial services, retail, telecommunications, consumer services, entertainment, healthcare and children's products.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.