Alcott Routon Wins Financial Work
Alcott Routon handles customer acquisition and retention DM for clients in financial services, retail, telecommunications, consumer services, entertainment, healthcare and children's products.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.