Alcott Routon Wins Financial Work

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South Financial Group, owner of Carolina First Bank and the Mercantile Bank, appointed Alcott Routon, Nashville, TN, to create a direct marketing program. The agency will help South Financial reach out to more households for its free checking program that began in mid-February.


Alcott Routon handles customer acquisition and retention DM for clients in financial services, retail, telecommunications, consumer services, entertainment, healthcare and children's products.


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