ALC Wins Wenner Media Files

Share this article:
American List Counsel, Princeton, NJ, announced its appointment yesterday as list manager for more than 2 million subscribers to Wenner Media publications.


Wenner Media lists include Rolling Stone magazine with more than 1 million subscribers; Men's Journal with 424,000 subscribers and Us Weekly with 605,000.


The Rolling Stone file is 60 percent male with an average age of 28 and an average household income of $51,000.


Men's Journal is 86 percent male with a median age of 34 and an average household income of $64,000.


Us Weekly is 67 percent female with a median age of 34 and an average household income of $62,000.


Selections on the files include geography, recency, gender, change of address, renewals and expires. Base prices for all three files are $100/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.