ALC Wins Wenner Media Files
American List Counsel, Princeton, NJ, announced its appointment yesterday as list manager for more than 2 million subscribers to Wenner Media publications.Wenner Media lists include Rolling Stone magazine with more than 1 million subscribers; Men's Journal with 424,000 subscribers and Us Weekly with 605,000.
The Rolling Stone file is 60 percent male with an average age of 28 and an average household income of $51,000.
Men's Journal is 86 percent male with a median age of 34 and an average household income of $64,000.
Us Weekly is 67 percent female with a median age of 34 and an average household income of $62,000.
Selections on the files include geography, recency, gender, change of address, renewals and expires. Base prices for all three files are $100/M.
