ALC Wins Walter Drake InsertsAmerican List Counsel, Princeton, NJ, said last week that it was awarded management duties for the Walter Drake insert media programs through its ALC Media Management division. These five programs total more than 47 million insert opportunities annually.
The Walter Drake and Home Marketplace catalogs offer household goods and general merchandise to consumers.
The Walter Drake Catalog Blow-in Program consists of 30 million inserts annually and costs $30/M. The Walter Drake Premium Package Insert Program consists of 400,000 annual packages and costs $60/M. The Walter Drake PIP offers 2 million packages a year and costs $60/M.
The Home Marketplace Catalog Blow-in Program has 15 million insert annually and costs $30/M. The Home Marketplace PIP offers 350,000 annual packages and costs $60/M.