ALC Wins Rodale Files

Share this article:
American List Counsel, Princeton, NJ, assumes list management for the Rodale publishing files, effective today.


The Rodale files consist of 9 million names of consumers who subscribe to its magazines and buy its book titles.


Rodale's nine magazine data properties are Backpacker, Best Life, Bicycling/Mountain Bike, Men's Health, Organic Gardening, Organic Style, Prevention, Runner's World and Women's Health. Its direct-to-consumer book titles include "Rodale's Home Garden Solutions," "Doctor's Book of Food Remedies," "The Sugar Solution" and "Lance Armstrong; It's Not About the Bike."


Extensive modeling options will remain available on the Rodale files through ALC.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.