ALC Wins Rodale FilesAmerican List Counsel, Princeton, NJ, assumes list management for the Rodale publishing files, effective today.
The Rodale files consist of 9 million names of consumers who subscribe to its magazines and buy its book titles.
Rodale's nine magazine data properties are Backpacker, Best Life, Bicycling/Mountain Bike, Men's Health, Organic Gardening, Organic Style, Prevention, Runner's World and Women's Health. Its direct-to-consumer book titles include "Rodale's Home Garden Solutions," "Doctor's Book of Food Remedies," "The Sugar Solution" and "Lance Armstrong; It's Not About the Bike."
Extensive modeling options will remain available on the Rodale files through ALC.