ALC Wins Northern Tool Blow-ins

Share this article:
American List Counsel, Princeton, NJ, was awarded management of three catalog blow-in programs from Northern Tool & Equipment Co. through its ALC/Insert Media division. Northern Tool & Equipment buyers purchase items such as power tools, engines and generators. They are 90 percent male and have an average age of 50.


Northern Tool & Equipment Consumer Catalog offers 29.8 million insert opportunities annually. The program costs $32/M.


Northern Tool & Equipment Business Catalog consists of 20.6 million blow-ins yearly. Base price is $32/M.


Northern Tool & Equipment Consumer Automotive has 1 million inserts available annually. The program costs $32/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.