ALC to Manage Sweeps File

Share this article:
American List Counsel Inc. has been appointed list manager for the National Magazine Exchange file of 8 million names effective April 22.


National Magazine Exchange mails about 100 million sweepstakes offers yearly that generate more than 600,000 responses by telephone per month.


Selections on the file include gender, geography, recency and multibuyer. Enhanced selects such as age, income, mail-order buyer, presence of children, ethnicity, religious affiliation and lifestyle are available.


ALC recommends the file for financial, catalog and publishing direct mail offers as well as all telemarketing offers.


Mati Suarez in Princeton-based ALC's Connecticut office will handle the file.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.