ALC to Expand Marketing Services Business

Share this article:
American List Counsel, Princeton, NJ, yesterday announced that it successfully completed a $15 million funding initiative for the expansion of its interactive marketing services business, formerly called ALC Interactive. It will now be known as Impower Inc. and can be found at impower.net.


According to Eric Zilling, president of Impower, it has developed an innovative set of tools to help improve the productivity of Web advertising for its clients. It has also developed a proprietary network called TransAct, which is made up of more than 10,000 Web sites that accept advertising at a fixed allowable cost per response. Zilling said it is the "only 100 percent transaction-based direct response inter-network."


Impower also provides e-mail marketing along with Web advertising.


Some of Impower's clients include American Express, Bell Atlantic, BMG Music, Time Warner, Rodale Press and Ziff Davis, while its Internet clients include Barnes & Noble.com, iBeauty.com, MyPoints, Excite and Catalog City.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.