ALC Serves Sporting News List

Share this article:
American List Counsel, Princeton, NJ, announced its appointment yesterday as list manager for the Sporting News file of 695,000 subscribers.


The weekly publication covers all major sports, teams and players. Subscribers are 87 percent male with a median age of 36, median household income of $59,000 and average unit of sale of $60.


Selections include geography, recency, gender, change of address, source and business address. Base price is $95/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.