ALC Offers New ADVO Segments

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American List Counsel, Princeton, NJ, announced the availability yesterday of four new segments on the ADVO Advantage Residential Database of 127 million U.S. households.


ADVO Advantage Hispanics has 1.4 million Hispanic households; ADVO Advantage African Americans consists of 2.9 million African-American households; ADVO Advantage Affluent Elite has 1.2 million households with annual incomes exceeding $100,000; and ADVO Advantage Seniors consists of 1.1 million households with occupants age 55+.


Base prices for each of these segments are $25/M.


The ADVO data are maintained in Enhanced Carrier Route Walk Sequence, allowing mailers to receive maximum postal discounts. Mailers can target by SCF, ZIP code and carrier route levels.


The ADVO database reaches more than 98 percent of U.S. residences and is updated monthly through postal service data and ADVO's proprietary Advanced Address Monitoring System.


ALC took management of ADVO's residential data in July and its business data late last month. It is also responsible for renting the data to other companies looking to resell it on behalf of ADVO. ADVO list data also can be accessed at www.advolists.com.


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