ALC Offers African-American Co-Op

Share this article:
American List Counsel, Princeton, NJ, announced the availability of the Imani co-op program through its ALC Media Management division.


The program targets African-American women and will mail 3 million packages in four drops to cities such as New York, Atlanta, Chicago, Philadelphia, Los Angeles, Nashville, Dallas, Houston, Washington, Baltimore, Detroit, Charlotte, New Orleans, Norfolk and Richmond, VA. The four packages will promote Mother's Day, Black History Month, back to school and the holidays.


A June mailing will consist of 1.5 million pieces and has a base price of $40/M. The November Happy Holidays mailing will have 1.5 million pieces and costs $40/M.


Advertisers in the Imani program range from retailers to packaged goods to publishers with marketers such as Walgreen's, Procter & Gamble, Kraft Foods and Lawry's as well as African-American-oriented book clubs and magazines.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.