ALC Offers ADVO Business List

Share this article:
American List Counsel, Princeton, NJ, announced the availability yesterday of the ADVO Business Data file of 10.7 million business records.


The new-to-market file is managed by ALC, which is also responsible for renting the data to other companies looking to resell it on behalf of ADVO.


The ADVO data is maintained in Enhanced Carrier Route Walk Sequence, allowing mailers to receive maximum postal discounts. Mailers can target by SCF, ZIP Code and carrier route levels. The base price on the file is $20/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.