ALC of NY Renames Compilation Division, Debuts Web SiteALC of New York LLC yesterday unveiled ListsAmerica and ListsAmerica.com, its newly named compiled list division and Web site.
"We're really aiming to leverage the ListsAmerica brand nationwide through a very aggressive promotional campaign we're developing," said Andy Ostroy, chairman/CEO of ALC of New York LLC. "That's something we hadn't done in the past in terms of supporting our compiled sales through very aggressive targeted promotions."
Although ALC of New York formed its compilation division in 1997, the files were not available via the Internet.
At ListsAmerica.com, list brokers and mailers can search ALC of New York's thousands of compiled files by keyword or standard industrial classification code. Orders also can be placed through the Web site.