ALC of NY Gets Ballard Files

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ALC of New York LLC announced its appointment as manager of the Ballard Designs catalog lists, effective yesterday.


The Ballard Designs catalog file has 250,000 last-12-month mail-order buyers of gift, home and garden merchandise. The file is 79 percent female with an average age of 40, average household income of $125,000 and average unit of sale of $200.


Selects on the list include recency, geography, gender, dollar and product. Base price for 12-month buyers is $132/M.


The Ballard Designs Enhanced file also offers Z-24 data such as age, income, presence of children, age of children and gender of children.


ALC of NY suggests the lists and insert program for offers such as apparel, accessories, gifts, home, children's merchandise, fundraising, publishing and general merchandise.


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