ALC of NY Forms I-Media Division

Share this article:
ALC of New York LLC announced the formation yesterday of I-Media, a business unit for the management and brokerage of insert media and alternative media programs.


Executive vice president Brian DeLaite is in charge of the new division.


"Insert media is firmly back on the industry's radar screen. It continues to be a viable, cost-effective means of reaching the mail-order-hungry masses," Andy Ostroy, CEO of ALC of New York, said in a statement.


ALC of New York handles insert programs for mailers such as Ross-Simons, One Step Ahead, Hammacher Schlemmer, Home Trends, Smith & Hawken and The Wine Enthusiast.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US