ALC of NY Debuts Petals Blow-in Program

Share this article:
ALC of New York LLC said last week that it was named manager for the new-to-market Petals blow-in program.


This Petals program offers 14 million insertions annually and costs $45/M.


Petals catalog buyers purchase silk flowers, accessories and home decor. They are 89 percent female with a median age of 50, average household income of $75,000-plus and average unit of sale of $115.


ALC of NY suggests this program for offers such as gift, travel, epicurean, collectibles, fundraising, credit card, publishing and apparel.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.