ALC of NY Debuts Petals Blow-in ProgramALC of New York LLC said last week that it was named manager for the new-to-market Petals blow-in program.
This Petals program offers 14 million insertions annually and costs $45/M.
Petals catalog buyers purchase silk flowers, accessories and home decor. They are 89 percent female with a median age of 50, average household income of $75,000-plus and average unit of sale of $115.
ALC of NY suggests this program for offers such as gift, travel, epicurean, collectibles, fundraising, credit card, publishing and apparel.